![]() For driver-partners, surge means higher fares and a steady stream of ride requests." For riders, surge helps ensure that pickup is available quickly and reliably. Uber explains it as such on its website: "During times of high demand for rides, fares may increase to make sure those who need a ride can get one. If you've ever used Uber, you'll know that Uber prices "surge" - as do that of its competitors - during busy periods. To get to the bottom of this, let's start with surge pricing. So why did Uber's response to the JFK protests disappoint its users? And why did the reaction from Lyft, a lifelong competitor of Uber, provoke the opposite reaction? By Sunday morning, people were tweeting "#DeleteUber" and sharing screenshots of themselves doing so on social media. ![]() Kennedy Airport, Uber turned off its "surge" function for New York City. On Saturday night, as crowds protested President Donald Trump's immigration order at John F.
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